Pamela Clavo

Monitored and analyzed social media performance for key accounts, including Derco Center (retail) and DanSa, generating comprehensive monthly reports to inform strategic content decisions.

Directed end-to-end content creation processes, ensuring alignment with brand guidelines and optimizing for various platforms to enhance audience engagement.

Streamlined inter-departmental coordination and workflows, improving efficiency in content delivery and campaign execution across multiple brand initiatives.

Integrated advanced AI tools into content creation and monitoring processes, enhancing productivity and data analysis capabilities for improved social media outcomes.

Developed and executed monthly social media monitoring and reporting, providing data-driven insights that informed content strategy and campaign optimization for major brands like Lenovo PE and Michu Ecuador.

Spearheaded the creation and production of original TikTok content, significantly increasing brand visibility and engagement for consumer brands including Acnomel and Menthobióticos.

Managed comprehensive content calendars and ensured timely delivery of assets, contributing to consistent brand presence and effective campaign rollout across all platforms.

Collaborated with marketing teams to align content strategies with overall brand objectives, enhancing the digital footprint and market impact of assigned accounts.

Directed and mentored a team of Community Managers, fostering skill development and ensuring consistent delivery of high-quality social media strategies.

Coordinated seamlessly with account teams to translate client objectives into actionable social media strategies, ensuring alignment and efficient project execution.

Developed and implemented comprehensive training programs and social media guidelines, enhancing team proficiency in platform best practices and emerging tools.

Oversaw social media initiatives for a portfolio of major brands including PEPSICO FOODS, Quaker CARICAM, and AVON CARICAM, driving brand engagement and market presence.

Managed community moderation and engagement for various clients, ensuring positive brand interactions and fostering online communities.

Monitored social media trends and emerging conversations, providing timely insights that informed content strategy and client responses.

Supported the creation of performance reports and metric analysis, contributing to data-driven optimizations for campaigns.

Collaborated with clients such as Interbank, Supercat, and Ricocan to enhance their digital presence and achieve specific social media objectives.

Conducted comprehensive social media monitoring and monthly sentiment analysis for brands like Telepizza Guatemala and Pollo Campero, identifying trends and informing content adjustments.

Generated detailed performance reports for social media campaigns, providing actionable insights that contributed to enhanced engagement and achievement of marketing objectives.

Developed and curated engaging content tailored to specific campaign goals, ensuring brand consistency and maximizing reach across various social platforms.

Analyzed campaign results to identify areas for improvement, implementing data-driven optimizations that contributed to increased brand visibility and positive public perception.

Coordinated content creation and distribution with the Community Manager team, ensuring consistent brand messaging and timely campaign launches.

Developed and implemented content grids, streamlining the planning and execution of social media posts across various platforms and brands.

Evaluated the communication tone of each brand, providing strategic recommendations that enhanced brand voice and audience resonance.

Led the analysis of organic social media results, identifying key insights and proposing data-backed improvements that significantly boosted engagement and reach for brands like Sodimac Perú.

Conducted comprehensive social media monitoring and generated detailed reports, providing critical insights into campaign performance and brand sentiment for clients.

Analyzed the effectiveness of social media campaigns, translating data into actionable recommendations that optimized strategies for brands like McDonald's Perú.

Actively contributed to the development and implementation of brand strategies, ensuring social media initiatives aligned with broader marketing objectives.

Evaluated monthly results to track progress and identify opportunities for growth, consistently refining approaches to maximize digital impact.

Oversaw social media monitoring and content creation for Facebook and Instagram across 6 countries (Guatemala, Mexico, Peru, Ecuador, Colombia, Bolivia), ensuring regional brand consistency.

Developed and executed content strategies that resonated with diverse international audiences, significantly increasing engagement for regional brands like Agua Cielo and Sporade.

Prepared detailed performance reports, providing critical insights into content effectiveness and informing strategic adjustments for multi-country campaigns.

Managed content localization and cultural relevance for various markets, contributing to successful brand communication across the region.

Monitored social media channels and generated comprehensive reports, providing foundational data for content optimization and campaign performance.

Created engaging content for Facebook and Instagram, contributing to increased brand visibility and audience interaction for clients like Mapfre and Guaraná.

Assisted in social media analysis, identifying emerging trends and supporting data-driven content decisions.

Supported crisis management efforts on social media platforms, ensuring timely and appropriate responses to maintain brand reputation.

Conducted daily social media monitoring across Facebook, Instagram, and Twitter, tracking brand mentions and audience sentiment for over 8 major brands, including Blanca Flor and Don Vittorio.

Developed and published engaging content for various social platforms, contributing to consistent brand presence and audience growth.

Assisted in the preparation of regular social media performance reports, providing initial insights into content effectiveness and campaign reach.

Supported the execution of social media strategies for Alicorp's diverse product lines, gaining early experience in large-scale brand management.